Post by vvseoclaubbd360 on Oct 26, 2023 5:02:20 GMT -5
Every company – no matter the size or segment – needs to invest in communication to relate to its audience, be known by the market and grow. The strategies used to communicate a brand, however, vary and include everything from more traditional means to methodologies aimed exclusively at the digital environment.
Press relations and digital marketing are among these communication services . And although they have different methodologies and good practices, both strategies work to achieve the same objective: business growth.
So, why not combine the potential and actions of both areas in an integrated communication strategy?
In this text you will learn more about how the work cell phone number list of press relations and digital marketing complement and enhance each other. In addition to learning about the main strategic advantages of combining the two areas, and checking out some tips on how to implement integrated communication in your business.
How does press relations benefit digital marketing? In recent years, the press office has changed . Increasingly, the work of advisors has adapted to the demands created by the internet, gaining new roles in promoting brands and content, and integrating with digital marketing strategies.
See below some of the advantages that press relations bring to a company's actions on the internet.
Increases company visibility and website access. Articles and interviews in vehicles with a large audience – whether digital or traditional – guarantee more visibility and growth in access to the website and other company channels.
A practical example occurred with AgileProcess when it appeared in a Jornal Nacional report about package delivery alternatives. The logistics management company, at the time a client of VOCALI, recorded an increase in hits on its website and in contact messages after the article was released, as viewers sought more information on the subject covered.
Gives the brand more credibility. When you search for a subject on Google, it is common for news portals and websites to be in the top positions, because they are channels that already have an established reputation and are considered a reference in information.
Taking advantage of the reach and relevance of these vehicles helps to strengthen the brand's digital presence . The articles increase the company's credibility and this gives more weight and reference to its own content.
Promotes link building on portals and sites that are relevant to Google. Link building, that is, the work of securing links from other sites is good for your brand's ranking on Google. But it is important that external links come from trusted sites.
Therefore, when the company's website is referenced on portals or news sites – which are already well positioned – the relevance of your brand to Google increases, strengthening your reputation on the internet.
Press relations and digital marketing are among these communication services . And although they have different methodologies and good practices, both strategies work to achieve the same objective: business growth.
So, why not combine the potential and actions of both areas in an integrated communication strategy?
In this text you will learn more about how the work cell phone number list of press relations and digital marketing complement and enhance each other. In addition to learning about the main strategic advantages of combining the two areas, and checking out some tips on how to implement integrated communication in your business.
How does press relations benefit digital marketing? In recent years, the press office has changed . Increasingly, the work of advisors has adapted to the demands created by the internet, gaining new roles in promoting brands and content, and integrating with digital marketing strategies.
See below some of the advantages that press relations bring to a company's actions on the internet.
Increases company visibility and website access. Articles and interviews in vehicles with a large audience – whether digital or traditional – guarantee more visibility and growth in access to the website and other company channels.
A practical example occurred with AgileProcess when it appeared in a Jornal Nacional report about package delivery alternatives. The logistics management company, at the time a client of VOCALI, recorded an increase in hits on its website and in contact messages after the article was released, as viewers sought more information on the subject covered.
Gives the brand more credibility. When you search for a subject on Google, it is common for news portals and websites to be in the top positions, because they are channels that already have an established reputation and are considered a reference in information.
Taking advantage of the reach and relevance of these vehicles helps to strengthen the brand's digital presence . The articles increase the company's credibility and this gives more weight and reference to its own content.
Promotes link building on portals and sites that are relevant to Google. Link building, that is, the work of securing links from other sites is good for your brand's ranking on Google. But it is important that external links come from trusted sites.
Therefore, when the company's website is referenced on portals or news sites – which are already well positioned – the relevance of your brand to Google increases, strengthening your reputation on the internet.